Franchise Opportunities

At Sleepy's - The Mattress Experts, established in 2001, we have built our brand and business on the philosophy of giving our customers the best night's sleep possible. If you are considering a business for yourself and are looking at franchises specifically, we welcome your enquiry!

Our training will ensure you too will become a mattress experts in your own right, delivering the highest level of confidence to your customers.

Sleepy's are always looking to welcome new franchisees to the world of mattress expertise!

For an obligation-free chat about a new future please contact us by clicking on the 'I'd like To Chat' button below. We'll be in touch with you very soon.

Find out how you can benefit by becoming a Sleepy's franchise:

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The Sleepy's Difference

Three key drivers of our success

60 Night Comfort
Exchange Guarantee

Sleepy's 60 Night Comfort Exchange Guarantee ensures our customers have complete confidence in the mattresses they choose.

Free Old Mattress Removal

Sleepy's takes away our customers old mattresses free of charge.

Endorsed by Chiropractors
Association of Australia

Our Chiropractic range of mattresses are endorsed by the Chiropractors' Association of Australia - an exclusive advantage for Sleepy's.

Why Sleepy's?

This is a common and legitimate question to ask any Franchisor!

There several reasons we suggest you think about when considering a franchise for yourself. 

  • The Sleepy’s model is simple – Our store floor size is approximately 300 to 350 square metres. Depending on the location and opportunity at the time we will consider smaller and larger floor plates at the time. We have approximately 40 to 70 beds on the floor and this range gives the customer a wide selection from which to choose.
  • We don’t sell furniture however, we do sell accessories such as pillows, sheets, bed linen such as doona covers and we also sell mattress protectors. We have recently introduced a range of bedheads to complement the offer. Our point of sale system is simple and easy to navigate.
  • Low entry cost – With the average store costing between $180,000 to $220,000 including stock and franchise fee and depending on the floor size, this investment is within the reach of many people considering a franchise.
  • Customer Benefits – Sleepy’s has a 60 night comfort guarantee. This means if a customers is not happy with the bed they purchased Sleepy’s will allow an exchange. (Conditions Apply)
  • Free old bed removal – we like to think buying a bed from Sleepy’s is hassle free and this includes taking away the customers old bed – for free!
  • Extensive and ongoing training – Sleepy’s initially trains new franchisees up to two weeks and then assigns a Business Development Manager to them who continue to guide them through their business journey. Ongoing training can be arranged as required.



Sleepy’s is strongly committed to business success. The Sleepy’s model is simple yet successful. Sleepy’s offers you the opportunity to work for yourself, driving your own business and realising the rewards. We’re a secure, stable and growing group. Join us and enjoy the support of an experienced team determined to succeed.

A lot of thought and consideration goes into becoming a franchisee, so we want to support you in every way we can. We provide you with management, marketing and administration expertise and experience, helping you maximise your results.

We take the hassle out of trade agreement negotiations and supplier relationships, allowing you to focus on your store, its customers and therefore your success. Our extensive business, operational and sales training will have you more than equipped to take on your own store.


Sleepy’s wants to help you kick goals! We do this by providing support to our franchisees and managers allowing them to achieve their goals as well as meet and exceed company expectations.
We want to let you in on some of our goals, so you can get to know us better:

  • To build sales revenue to over $45 million by the end of 2018
  • Ensure the entire organisation fulfils the brand promise of being 'Mattress Experts'
  • To further enhance our systems to accurately monitor and evaluate consumer trends and the market
  • To evaluate and support our Franchisees and Managers by providing them with the most up to date training and technology
  • To build a high level of product knowledge and understanding, and to regularly introduce new products and innovation into the product range.

Business for Sale

We are currently looking for franchisees for the following areas:
New South Wales
South Australia
Australian Capital Territory

Sleepy’s plan to establish a presence in all major markets throughout Australia, achieving a balanced geographical spread in both regional and metropolitan areas. All new stores will be located in areas that are considered to be strategically important to our growth. Sleepy's uses a franchise model and we are always looking to welcome new franchisees to the world of mattress expertise!

Ideally, a Sleepy’s store is situated in a 'bulky goods' centre with at least one other mattress or bedding retailer, whose target market is similar to that of Sleepy’s. An average store is approximately 300-350 square metres.

Our stores trade 7 days and a typical Sleepy’s store will require one to two part-time staff in addition to the franchise owner.

Interested in becoming a Sleepy's Franchisee?

Once we have received your expression of interest, we'll respond with an information kit containing further details about Sleepy's The Mattress Experts, a Confidentiality Agreement and a Non-Binding Franchise Application Form.

If you would like to further understand and evaluate the possibilities of being part of our group, please contact Guy Elliott, National Franchise Manager:

Talk to us today!

Register Your

Contact Us Directly

Phone07 3895 4100
Mobile0434 254 154
Fax07 3895 4100
PostSleepy’s Pty Ltd
9/16 Metroplex Ave
Murarrie QLD 4172